During my recent trip to the Wachau wine region in Austria, I was completely blown away by the stunning scenery and the incredible wines. The terraced vineyards were just beautiful, and I loved tasting the local favorites like the Grüner Veltliner (I’m still scared to pronounce it because I know it will be wrong). However, as I wandered from one vineyard to another, I couldn’t help but notice how many tourists were there—it was packed!
It got me thinking about how vineyards around the world deal with all this foot traffic. Places like Napa Valley and Bordeaux must face similar challenges, right? I mean, you want people to enjoy the beautiful views and amazing wines, but when there are so many visitors, it can feel a bit overwhelming.
In Wachau, I noticed some vineyards had smart systems in place, like timed tastings and reservations, which made things feel more relaxed and personal. But not every vineyard seemed as organized. It made me wonder what other strategies vineyards could use to create a better experience for everyone while still keeping their charm intact.
With wine tourism booming, it’s clear that vineyards need to be creative and work together to handle the crowds. By sharing tips and ideas, they can keep things enjoyable for both visitors and the local community. After all, we want to savor these amazing places and the wines they produce for years to come!
Managing Peak Season for Wine Tour Operators
A. Overview of the Wine Tourism Industry
The wine tourism industry has seen remarkable growth, with some regions reporting increases of over 500% since 2011. For instance, Arizona’s wine tourism sector has flourished significantly, highlighting strong visitor spending and employment impacts. Globally, wine tourism has become a major segment of the travel economy, driven by a growing demand for experiential travel and culinary experiences. The UNWTO has emphasized the importance of nurturing this growth sustainably to benefit local economies and communities. 1 2.
According to the latest statistics, wine tourism is now valued at billions of dollars and continues to attract millions of visitors to renowned wine regions. Wine lovers are not only drawn to the vineyards for tastings but also for the rich cultural experiences that accompany the production of wine. From grape harvest festivals to vineyard tours, the appeal of wine tourism extends beyond the bottle, offering visitors insights into the craftsmanship and traditions behind wine-making.
The rise of wine tourism trends can be attributed to several factors, including an increasing interest in gourmet experiences, the rise of social media promoting wine-related travel, and the growing popularity of experiential travel. Regions such as Napa Valley in California, Bordeaux in France, Nashik in India, and Tuscany in Italy have become synonymous with wine tourism, often leading to a surge in visitor numbers, particularly during the harvest season and peak summer months.
B. Importance of Managing Peak Season Traffic
As the demand for wine tourism escalates, so does the need for effective management of peak season traffic. Successful wine tour operators recognize that the influx of visitors during these peak times can significantly impact their operations, customer experience, and the surrounding community. By implementing strategic measures to manage demand, operators can enhance visitor satisfaction and optimize operational efficiency.
Effective management of peak seasons allows tour operators to balance supply and demand, ensuring that resources are allocated efficiently. This not only helps in providing a better experience for visitors but also allows operators to maximize their revenue potential. Moreover, managing traffic effectively can prevent potential over-crowding and ensure that visitors can enjoy the serene and picturesque landscapes that wine regions are known for.
We recently implemented an online ticketing system for Sula which helped them take the load off their on-ground ticketing system. As an additional benefit, they also got estimates on how many people were to be expected on which day - days in advance, so they could plan their resources better.
C. Challenges and Potential Negative Impact of Traffic Congestion
Despite the opportunities that peak seasons present, they also bring a myriad of challenges. Traffic congestion can lead to frustrating delays for visitors trying to access vineyards, resulting in a negative experience that could deter future visits. This congestion often results in longer wait times for tours and tastings, which can diminish the quality of service provided.
Furthermore, local communities can suffer from the adverse effects of increased traffic, such as noise pollution and environmental degradation. The strain on local infrastructure, including roads, parking, and public services, can lead to tensions between residents and wine tourists. If left unaddressed, these challenges can tarnish the reputation of wine tourism destinations, leading to long-term consequences for tour operators and the industry as a whole.
In this article, we will explore effective strategies and best practices for wine tour operators to manage peak season demand, ensuring that both visitors and local communities can enjoy the benefits of this thriving industry without the drawbacks of traffic congestion.
II. Planning and Preparation
A. Understanding Peak Season Patterns and Demographics
To effectively manage peak season demand, wine tour operators must first gain a comprehensive understanding of peak season patterns and the demographics of their visitors. Analyzing historical data can provide insights into when the highest volumes of tourists typically visit, allowing operators to anticipate demand spikes and prepare accordingly.
Factors such as local harvest seasons, festivals, holidays, and regional events significantly influence visitation patterns. For instance, regions known for their autumn grape harvests often see increased traffic during September and October. Similarly, summer months may attract tourists looking for a leisurely getaway. Alternatively in India, winter months would be the most active for vineyards. Understanding these patterns enables operators to tailor their marketing efforts and offerings to target specific demographics effectively.
Demographic analysis is equally important. Identifying the interests and preferences of different visitor segments—such as wine enthusiasts, families, or international tourists—can help operators design specific tours and experiences that cater to these audiences. For example, family-friendly tours with engaging activities for children may attract more families during peak times, while specialized tastings and vineyard education could appeal to connoisseurs. By aligning offerings with visitor demographics, operators can enhance the overall experience and manage capacity more efficiently.
B. Assessing and Optimizing Tour Capacities
Once peak season patterns and demographics are understood, wine tour operators can turn their attention to assessing and optimizing their tour capacities. This involves evaluating current resources, including staff, transportation, and facilities, to ensure they can accommodate the anticipated influx of visitors without compromising service quality.
Operators should consider implementing a reservation system that allows for better control over tour sizes and timings. By incentivizing early bookings and offering tiered pricing for different time slots, operators can spread out visitor traffic throughout the day and week, reducing peak congestion. Additionally, flexible scheduling can help accommodate larger groups while maintaining an enjoyable experience for all participants.
Capacity optimization can also involve creating diverse tour options that cater to various preferences and group sizes. Offering private tours, small group experiences, or themed tastings can help distribute visitors more evenly across different offerings. Moreover, operators can explore partnerships with local transportation services to provide shuttle options, easing parking challenges and reducing congestion around popular vineyards.
C. Collaborating with Local Authorities and Businesses for Traffic Management
Effective management of peak season demand extends beyond the wine tour operators themselves; collaboration with local authorities and businesses is essential for comprehensive traffic management. Establishing strong relationships with local government agencies can facilitate the implementation of traffic control measures, such as temporary road closures, designated parking areas, and clear signage directing visitors to various wineries.
Operators should also work closely with local businesses to create a unified approach to managing peak season traffic. This may include developing joint marketing initiatives, sharing resources, or coordinating events that encourage visitors to explore multiple vineyards and attractions within the region. By promoting a more extensive wine tourism experience, operators can help distribute traffic more evenly throughout the area.
Additionally, engaging with the local community is crucial for fostering goodwill and understanding. Hosting informational sessions with residents and local stakeholders can provide insights into their concerns and perspectives on tourism-related traffic. By addressing these issues collaboratively, wine tour operators can help mitigate potential tensions and create a more sustainable tourism model that benefits both visitors and the community.
III. Enhancing Booking and Reservation Systems
A. Implementing Online Booking and Reservation Systems
In today’s digital age, having a robust online booking and reservation system is essential for wine tour operators looking to manage peak season demand effectively. An intuitive online platform not only streamlines the booking process but also enhances the overall customer experience. By allowing visitors to book tours, tastings, and experiences in advance, operators can better predict visitor numbers and allocate resources accordingly.
An effective online booking system should offer real-time availability, allowing customers to see open slots and make instant reservations. This not only reduces the workload on staff but also minimizes the chances of overbooking, which can lead to customer dissatisfaction. Additionally, integrating user-friendly features such as mobile compatibility, easy payment options, and confirmation notifications can further enhance the booking experience, making it more convenient for visitors.
Moreover, operators can consider implementing a customer relationship management (CRM) system alongside their booking platform. A CRM can help track visitor preferences, previous bookings, and feedback, enabling operators to tailor their offerings and marketing strategies for returning customers.
B. Providing Advanced Ticketing Options and Incentives for Off-Peak Bookings
To manage peak season demand effectively, wine tour operators can introduce advanced ticketing options and incentives aimed at encouraging off-peak bookings. Offering discounts or special packages for tours scheduled during less popular times can help distribute visitor traffic more evenly throughout the week or month.
For instance, operators might consider price reductions for weekday tours or creating “off-peak” specials that include added value, such as complimentary tastings or guided vineyard tours. These incentives not only attract visitors during quieter periods but also enhance the overall experience, making it more appealing for those willing to explore the wine region outside of peak times.
Additionally, implementing tiered pricing based on demand can further incentivize off-peak visits. By adjusting prices dynamically according to the anticipated demand for specific days or time slots, operators can effectively manage visitor numbers while maximizing revenue. This approach encourages customers to be flexible with their plans, resulting in a more balanced distribution of visitors throughout the season.
C. Utilizing Dynamic Pricing Strategies to Balance Demand
Dynamic pricing is a powerful tool that can help wine tour operators manage peak season demand by adjusting prices based on real-time market conditions. By analyzing data on visitor trends, weather forecasts, and local events, operators can implement pricing strategies that reflect current demand levels.
For example, during peak harvest season or major wine festivals, prices can be adjusted to reflect increased demand. Conversely, during quieter periods, operators can lower prices to attract more visitors. This flexibility allows operators to optimize revenue while also managing visitor flow effectively.
Moreover, dynamic pricing can be implemented through various channels, including online booking systems and promotional campaigns. By communicating the rationale behind pricing changes to consumers—such as limited availability during peak times—operators can foster understanding and acceptance among visitors.
In addition to traditional pricing strategies, operators can explore bundled packages that combine various offerings at a discounted rate. For instance, a package that includes a vineyard tour, wine tasting, and a gourmet lunch can provide excellent value while encouraging visitors to book during off-peak times.
IV. Improving Transportation Options
A. Partnering with Local Transportation Providers
One of the most effective ways to manage peak season demand in wine tourism is by partnering with local transportation providers. Collaborating with local taxi services, ride-share companies, and shuttle services can significantly enhance visitor access to wineries and vineyards, reducing traffic congestion and improving the overall visitor experience.
By establishing partnerships, wine tour operators can offer package deals that include transportation to and from wineries. This convenience not only attracts more visitors but also encourages them to explore multiple vineyards without the hassle of driving. Operators can promote these packages through their websites and marketing materials, emphasizing the ease of travel and the ability to enjoy wine tastings without the worry of transportation.
Additionally, operators can negotiate special rates with transportation providers for larger groups. This can be especially appealing for wine clubs, corporate outings, or special events, providing a seamless experience from start to finish. By ensuring that transportation options are readily available, operators can effectively manage visitor flow, particularly during peak seasons.
B. Offering Shuttle Services from Central Locations
Implementing shuttle services from central locations is another strategic approach to improving transportation options and managing peak season demand. Wine tour operators can establish designated pick-up and drop-off points at central hubs, such as hotels, tourist information centers, or popular attractions within the wine region.
These shuttle services can operate on a fixed schedule, providing regular transportation to multiple wineries throughout the day. This not only alleviates parking issues at individual vineyards but also encourages visitors to explore a wider array of options without feeling constrained by their transportation choices.
Moreover, offering a shuttle service can enhance the visitor experience by providing a guided tour atmosphere. Operators can include knowledgeable drivers who can share insights about the region’s wine history and vineyard practices, enriching the overall experience for tourists. Additionally, promoting the shuttle service as a safe and responsible way to enjoy wine tastings can resonate with visitors, particularly those concerned about drinking and driving.
With Advensure, you can provide different transport options as an add-on to the ticket price. If you don't charge for transport, you can still streamline the pick-ups for your customers by offering multiple locations in the checkout flow.
V. Efficient Tour Scheduling
A. Staggering Tour Start Times for Better Crowd Management
One of the most effective strategies for managing peak season demand is to stagger tour start times. By scheduling tours to begin at different intervals, wine tour operators can significantly reduce crowding at popular vineyards and tasting rooms. This approach allows for a smoother flow of visitors, enhancing the overall experience for guests while also optimizing staff resources.
For instance, instead of all tours starting at the same time, operators can offer multiple time slots throughout the day. This not only helps distribute visitor numbers more evenly but also creates opportunities for guests to enjoy a more personalized experience. With fewer people in attendance, staff can provide better service, leading to improved customer satisfaction.
Additionally, staggered start times can be communicated through promotional materials and booking platforms, encouraging visitors to select less busy time slots. Implementing incentives, such as discounts for early morning or late afternoon tours, can further motivate guests to choose these options, balancing demand throughout the day.
B. Extending Operating Hours During Peak Periods
Another effective strategy for managing peak season demand is to extend operating hours during high-traffic periods. By opening earlier or closing later, wine tour operators can accommodate more visitors and provide greater flexibility for guests to choose their preferred tour times.
Extending hours not only increases the number of tours offered but also allows for additional activities, such as sunset tastings or evening vineyard tours, which can be particularly appealing during the summer months. These extended hours can create unique experiences that differentiate operators from competitors, such as twilight vineyard strolls paired with wine tastings.
To effectively manage extended hours, operators should ensure that staffing levels are sufficient to maintain service quality throughout the day. Additionally, promoting these extended hours through marketing channels can help attract visitors who may prefer a less crowded experience.
C. Implementing Time Limits per Tour or Group to Ensure Timely Flow
To maintain a smooth flow of visitors and prevent bottlenecks during peak seasons, wine tour operators can implement time limits per tour or group. By establishing a structured schedule that allocates specific time frames for each segment of the tour—such as tastings, vineyard walks, and Q&A sessions—operators can ensure that each group has adequate time to enjoy their experience without causing delays for subsequent tours.
Time limits not only help manage crowd flow but also create a sense of urgency that can enhance the overall visitor experience. Guests are likely to engage more actively when they know they have a limited amount of time to savor their surroundings. Operators can communicate these time limits clearly during the booking process and at the start of each tour, highlighting the importance of punctuality for maintaining the schedule.
Additionally, providing clear guidelines and reminders throughout the tour can help ensure that groups stay on track. For instance, tour guides can offer gentle reminders about remaining time before moving on to the next activity, allowing guests to make the most of their visit while respecting the schedule.
By implementing these efficient scheduling strategies, wine tour operators can enhance the overall experience for visitors, manage peak season demand effectively, and maximize their operational efficiency.
VI. Engaging Visitors with Pre-Visit Information
A. Providing Comprehensive Information on Parking Options and Availability
Effective communication regarding parking options and availability is crucial for enhancing the visitor experience and managing peak season demand. Wine tour operators should provide comprehensive information about where visitors can park, the availability of spaces, and any associated costs well in advance of their visit.
This information can be included on the operator’s website, in email confirmations, and through social media platforms. Clear signage at parking locations is also essential, helping visitors navigate upon arrival. Operators might consider creating a parking map that highlights designated areas, nearby lots, and any shuttle services available to transport guests from further parking areas to the vineyards.
Additionally, operators can implement an online reservation system for parking spots, especially during peak seasons. This not only helps manage visitor flow but also alleviates the stress of finding parking on busy days. By providing detailed and accessible parking information, operators can ensure that visitors arrive prepared and ready to enjoy their wine-tasting experience without unnecessary delays.
With Advensure, you can provide comprehensive details in emails and booking confirmation pages. Your customers will have all the details you want them to have - automatically.
B. Sharing Tips for Navigating Traffic and Alternative Routes
To further enhance the visitor experience, wine tour operators should proactively share tips for navigating traffic and alternative routes to their locations. Peak seasons often bring increased road congestion, which can lead to frustration and delays for visitors trying to reach their destinations.
Operators can create and disseminate helpful traffic updates, including peak traffic times and suggested alternate routes. This information can be communicated through various channels, such as newsletters, social media posts, and the operator’s website. By providing visitors with insights on the best times to travel and alternative paths to take, operators can help mitigate the stress of travel, ensuring a smoother journey to the vineyards.
Additionally, partnering with local transportation authorities to share real-time traffic updates can provide valuable information to guests. Operators may even consider leveraging mobile apps or GPS services that offer live traffic conditions and route suggestions, further enhancing the visitor experience.
C. Utilizing Digital Platforms to Communicate Real-Time Updates and Notifications
In today’s fast-paced digital world, utilizing technology to communicate real-time updates and notifications is vital for engaging visitors and managing peak season demand. Wine tour operators can leverage digital platforms, such as mobile apps, websites, and social media, to provide timely information about current conditions, changes in availability, and any special events or promotions.
For example, sending push notifications or text alerts to visitors can keep them informed about important updates, such as changes in tour schedules, availability of parking, or weather-related announcements. This proactive communication fosters a sense of connection and transparency, helping visitors feel informed and valued throughout their experience.
Moreover, creating a dedicated section on the operator’s website or app for real-time updates can serve as a central hub for visitors to access important information before and during their visit. This section can include live updates on parking status, traffic conditions, and any last-minute changes to scheduled tours or events.
By effectively engaging visitors with pre-visit information, wine tour operators can enhance the overall experience, reduce stress, and manage peak season demand more efficiently. Empowering customers with the right information ensures that they can fully enjoy their wine experience without the added pressures of travel logistics.
VII. Staff Training and Customer Service
A. Training Staff to Efficiently Handle Increased Traffic and Crowds
As the volume of visitors increases during peak seasons, it is essential that wine tour operators invest in comprehensive staff training to handle the heightened traffic and crowds effectively. Training programs should focus not only on operational efficiency but also on enhancing the overall visitor experience.
Staff should be educated on the specific challenges that come with peak season operations, such as handling larger groups, managing time constraints, and quickly addressing customer inquiries. Role-playing scenarios and simulations can help prepare employees for busy days, allowing them to practice their responses to common situations they might encounter, such as large groups arriving simultaneously or unexpected changes to the schedule.
Additionally, providing staff with resources and tools—such as quick reference guides, checklists, and communication devices—can empower them to assist visitors more effectively. Regular training refreshers throughout the season can also ensure that all team members remain prepared and informed about current policies, procedures, and any special events happening in the wine region.
B. Implementing Effective Queue Management Techniques
Implementing effective queue management techniques is crucial for maintaining a positive visitor experience during peak season. Long wait times can lead to frustration, impacting how guests perceive the quality of the tour and the winery itself. By proactively managing queues, operators can enhance efficiency and visitor satisfaction.
One effective technique is to utilize a ticketing system that allows visitors to reserve their spots in advance. This approach can help spread out visitor arrivals and reduce congestion at entry points. Additionally, having clear signage and dedicated staff to guide visitors can help streamline the check-in process and manage foot traffic effectively.
Operators can also consider providing entertainment or engaging activities while visitors wait, such as wine tastings, educational displays, or guided vineyard tours. This not only keeps guests entertained but also enhances their experience, making the wait feel shorter and more enjoyable.
Furthermore, employing technology, such as mobile apps that provide estimated wait times or allow visitors to check in remotely, can significantly improve the queue management process. By keeping guests informed, operators can reduce anxiety associated with waiting and create a smoother overall experience.
C. Offering Exceptional Customer Service to Mitigate Any Inconvenience Caused by Traffic
Exceptional customer service is paramount, especially during peak seasons when traffic congestion and crowding can lead to potential inconveniences for visitors. Training staff to prioritize guest satisfaction and to handle complaints effectively is essential for mitigating any negative experiences caused by operational challenges.
Staff should be equipped with conflict resolution skills, enabling them to address visitor concerns promptly and empathetically. This may include training on active listening techniques, understanding customer emotions, and providing clear solutions to issues that may arise during their visit.
Additionally, operators can empower their staff to offer complimentary services or perks as a gesture of goodwill when inconveniences occur. For instance, if guests experience delays due to traffic or overcrowding, staff could offer complimentary tastings, discounts on future visits, or small souvenirs to enhance the visitor experience and foster goodwill.
Creating a culture of exceptional customer service within the team can transform potential frustrations into memorable experiences, ensuring that visitors leave with positive impressions of the winery and a desire to return.
By focusing on training, effective queue management, and exceptional customer service, wine tour operators can navigate the challenges of peak season demand while providing a memorable experience for their guests.
IX. Monitoring and Continuous Improvement
A. Collecting Feedback from Visitors About Traffic Experiences
To effectively manage peak season demand, it is crucial for wine tour operators to actively collect feedback from visitors regarding their traffic experiences. Gathering insights directly from guests can provide valuable information about their perceptions of wait times, congestion, and overall satisfaction with the transportation and arrival process.
Operators can implement various methods for collecting feedback, including post-visit surveys, comment cards, and online reviews. Digital platforms, such as email follow-ups or social media polls, can also be utilized to engage visitors and encourage them to share their thoughts. Questions should focus on specific aspects of their journey, such as ease of access, parking availability, and overall experience with traffic management.
By creating a welcoming environment for feedback, operators can gain insights into areas that require improvement while also demonstrating to visitors that their opinions are valued. This proactive approach not only helps identify issues but also fosters customer loyalty, as guests feel their input contributes to enhancing future experiences.
B. Analyzing Data and Making Data-Driven Decisions for Future Traffic Management
Once feedback has been collected, analyzing this data is essential for making informed decisions regarding future traffic management strategies. Operators should look for trends and patterns within the feedback, identifying common pain points and areas for improvement.
Data analysis can extend beyond visitor feedback to include metrics such as booking patterns, peak traffic times, and visitor demographics. By leveraging tools like customer relationship management (CRM) systems and analytics software, operators can gain a comprehensive understanding of how various factors impact traffic and visitor experiences.
Using this data, operators can make data-driven decisions to refine their traffic management strategies. For example, if feedback indicates that visitors frequently encounter long wait times during specific time slots, operators might consider adjusting their tour schedules or implementing more rigorous queue management techniques during those peak periods.
C. Regularly Reviewing and Updating Strategies to Adapt to Changing Circumstances
The wine tourism industry is dynamic, with changing visitor patterns, local events, and external factors influencing traffic and demand. To remain effective in managing peak season challenges, wine tour operators must commit to regularly reviewing and updating their strategies.
Establishing a routine review process, such as quarterly assessments or after each peak season, allows operators to evaluate the effectiveness of their current strategies in light of new data and visitor feedback. This ongoing evaluation should consider not only the success of implemented strategies but also evolving trends in the wine tourism market and the preferences of visitors.
Operators should remain flexible and open to adapting their approach based on emerging insights. This may involve experimenting with new technologies, re-evaluating partnerships with transportation providers, or exploring innovative marketing strategies to attract visitors during off-peak times.
By fostering a culture of continuous improvement and adaptability, wine tour operators can enhance their ability to manage peak season demand effectively. This not only benefits operational efficiency but also ensures that visitors have enjoyable and memorable experiences, paving the way for future success in the competitive wine tourism landscape.
X. Conclusion
A. Recap of the Importance of Managing Peak Season Traffic
Managing peak season traffic is crucial for wine tour operators aiming to provide a memorable and enjoyable experience for their guests. As the popularity of wine tourism grows, so does the influx of visitors during peak times, which can lead to challenges such as overcrowding, long wait times, and diminished overall experiences. By implementing effective strategies for managing traffic, operators can ensure that they not only meet visitor expectations but also maintain the integrity of the beautiful landscapes and communities that make wine regions so appealing.
B. Emphasizing the Benefits of a Well-Managed and Sustainable Wine Tour Experience
A well-managed wine tour experience offers numerous benefits, both for operators and visitors. By optimizing tour schedules, enhancing transportation options, and effectively training staff, operators can create a seamless and enjoyable experience that encourages repeat visits and positive word-of-mouth referrals. Sustainable practices in traffic management also contribute to the preservation of the environment and local culture, ensuring that wine regions remain vibrant and attractive to future generations of tourists.
Additionally, a focus on customer service and visitor engagement fosters a welcoming atmosphere that enhances the overall experience. When guests feel valued and well-informed, they are more likely to enjoy their visits and share their positive experiences with others, further promoting the region as a premier wine tourism destination.
C. Encouraging Collaboration and Continuous Improvement Among Wine Tour Operators
To navigate the complexities of peak season demand effectively, collaboration among wine tour operators, local authorities, and businesses is essential. By sharing insights, resources, and best practices, operators can create a unified approach to managing traffic and enhancing visitor experiences. This collaborative spirit can lead to the development of innovative solutions that address common challenges while benefiting the entire community.
Moreover, embracing a culture of continuous improvement is vital for adapting to changing circumstances and evolving visitor preferences. By regularly assessing strategies, leveraging data, and remaining open to feedback, wine tour operators can refine their practices and better respond to the dynamic nature of the wine tourism industry.
In conclusion, by prioritizing effective traffic management and embracing sustainable practices, wine tour operators can enhance the overall visitor experience and contribute to the long-term success of the wine tourism industry. Through collaboration and a commitment to continuous improvement, operators can ensure that the charm and allure of wine regions thrive for years to come.
Latheesh, a Marketer by profession and a Wanderer by heart! He works in various fields from sales & marketing, and business development to operations. Although not very good at it, he enjoys writing as he feels it's a great way to express his thoughts and ideas.
